Making Research Decisions

Making Research Decisions

Introduction

This assignment is based on some of the managerial decision that comes up after taking the responses from the sample population.

Key Issues in U.S. Market

The U.S. domestic production of outboard engines accounts for major minority of the U.S. market in terms of power heads and outboard engine throughout the period of investigation. Two of the American firms that are in the production of outboard engine are Mercury and BRP U.S. Inc.; these companies are involved in the production of outboard engines. BRP is involved in producing and marketing of engines under the brands of Evinrude and Johnson. As there are only two of the outboard engine manufacturers therefore, the major issue involved in carrying out research was also of getting an authentic data for the research study and the time from the concerned personnel's and finalizing the research sample and population for gathering data (Buffum, 2002).

“Our Female Sales Representatives Have Lower Customer Defections Than Do Our Male Sales Representatives.”

Concepts and Constructs Used To Study This Phenomenon

According to Gronhaug (2005) the philosophical framework or paradigm as “the patterning of the thinking of a person; it is a principal example among example, an exemplar or model to follow according to which design actions are taken” (p. 6). The philosophical framework provided the researcher with the basic methods and rules that were proven to be relevant to the studies of other researchers but the primary purpose of the framework is to “make sense of the data, to provide some coherent explanation for why people are doing or saying what they are doing or saying” (Axinn & Pearce, 2006). In the scenario provided females sales representatives are compared with male representatives, in which the rate of customer defection was lower in females as compared with male sales representatives.

Relation to Explanatory Hypotheses

The explanatory hypothesis as proposition establishes in relations between the facts: a hypothesis is to establish a link between the facts that the researcher will clarify to the extent that it can generate logical explanations of why this link occurs. However, this scenario and studies is related to explanatory hypothesis for the fact that the research work is carried out in order to find how the female sales representatives have lower customer defection in comparison with male sales representatives. An effective strategy was used to collect most of the information and data from various sources. The research contained ...