MANAGING INTERNATIONAL LOGISTICS AND MARKETING

Managing International Operations, Logistics and Marketing

Executive Summary

The paper highlights the importance of managing International Operations, logistics and Marketing of Tradekey Company over the years. Tradekey Group operates a wide range of Internet business, including the promotion of B2B international and domestic trade, online trading market, online retail and payment platform, online shopping search engine, as well as data-centric cloud computing services, is committed to create for the global everyone and convenient online trading channels. Tradekey continuously strive to provide our users the best services and unmatched facilities to trade online and also create a safe trading environment for all their users. As Tradekey is expanding out of China, it is to face severe competition from the Global source as well as business to business service providers. In order to protect and continue to build Tradekey.com dominant domestic position, they must develop a strategy of targeted marketing to the new users located in certain industries and locations, so that they may be able to expand the company quality user base and raise the volume of active listings.

Executive Summary2

Introduction4

Discussion and Analysis4

Key Elements in Tradekey's Business Operations5

Company Background5

Business Operations6

Target Market and Business Strategy6

Technology leads the way7

Their Objectives8

Building long-term relationships with customers and partners Trade-Key8

Focus on e-Business8

Use of International Experience9

The Result: An Increase in Net Profit9

Competitors and Bargaining Power9

Their Recent Action11

Tradekey's Role in a Customer's Supply Chain11

Buying and Selling at TradeKey.com11

Build Trust with Customers12

Recognize Genuine Sellers12

Tradekey - Honours13

How Tradekey Could Enhance Their Global Presence13

Recommendations14

Conclusion15

Managing International Operations, Logistics and Marketing

Introduction

It is often observed that the industry has experienced an increased growth since the beginning of the century, thus, outperforming majority of the retail sectors. Just like the use of internet has become so commonplace, now consumers feels more comfortable and easy to access in making purchases online. Moreover, internet payment system including PayPal have made the buying criteria easier with more secure vision, it helps the retailers away the security-minded consumers in order to attract the already existing buyers. This is the major reason that the industry research firm IBIS world has added a report on the Online Auction and E-Commerce industry for growing their industry report collection. One of the biggest online company and leader in business has earned an excellent reputation is Tradekey (Mike, 2012). The company offers business management software and internet infrastructure services in China. Tradekey Group operates a wide range of Internet business, including the promotion of B2B international and domestic trade, online trading market, online retail and payment platform, online shopping search engine, as well as data-centric cloud computing services, is committed to create for the global everyone and convenient online trading channels (www.tradekey.com).

Discussion and Analysis

It is a fact that internet has provided a lifeline for many small producers, and has allowed entrepreneurs to enter the retailing sector without the need to invest heavily in physical retail outlets. In this paper we will be discussing one of the successful online auction company Tradekey and its business operations (Kotler, 2012, pp ...