Marketing

Marketing

Introduction

“Place” denotes the physical distribution or delivery networks employed to move products from sellers to clientele. Firms that produce or bring together a product will have two alternatives: selling products directly to customers or selling products to a retailer. Physical Distribution is mainly involved with making certain that the manufactured goods are in the right position at the suitable time. This paper will carry out analysis of a popular mainstream article that can be used to illustrate physical distribution of the marketing mix.

Discussion

The chosen article is taken from the 'Journal of Supply Chain Management' by Gary L. Frazier (2009) ...