MARKETING PLAN

Marketing Plan for Feedo

Executive Summary

This paper is based on creating a marketing plan for Feedo International Limited in US market for the next three years. The business conduciveness and the viability of the market offer immense opportunities for the business to flourish in US with all its proposed forecasts. The business aims to create synergies in the sector and account for a significant amount of organizational revenues in a variety of areas. This marketing plan would enable the business to focus on getting its professional services in the US market, letting the world know about its unique idea of making every event- memorable. Understanding the costs related to marketing and focusing on the avenues that produces the most return is vital to the success of the company in the US market. This paper projects the PEST analysis and other marketing and promotional strategies for the company in the United States. The plan also includes the segmentation of the consumers, market analysis, promotional strategies, pricing strategies, and cost related to these strategies.

Marketing Plan for Feedo

Product description

Feedo is a swimwear brand and offer to its customers a wide range of products for the beach, which consists of the world's first underwater floating cameras, swimwear in varieties, huge range of sunglasses, and underwater MP3 player. The company is considered a swimwear brand in manufacturing products for competitive swimming and daily use.

Additionally Feedo offers a broad range of swim accessories including more than 70 models of goggles, several models of watches, sunglasses, and towels. In addition, Feedo offers several lines of aquatic fitness aids and swim aids for children and adults as well as scuba masks, snorkels and swim fins (Quinn 2000, 110).

The Feedo Digital line of accessories includes the waterproof Aquabeat and LZR Racer Aquabeat digital music players and related accessories, which are manufactured by South Korean consumer electronics company Iriver. Feedo's electronics offerings also include the Auquashot waterproof digital camera.

Feedo's swimwear line-up is as diverse as ever. Feedo's online catalogue divides its women's swimwear lines into the following categories: Competition, Fashion, Racing, Aquatic Fitness, and Lifeguard. Feedo International offers the additional categories of women's swimsuits: Essentials, Bikinis, and Maternity as well as full-bodied wetsuits. Feedo men's collections are categorized as: Competition, Racing, Board shorts and Swim Trunks, Fashion, and Lifeguard. Feedo men's offerings also include wetsuits. Feedo also offer a wide range of children's styles including performance, racing, fashion and beginner lines.

Marketplace analysis

PEST Analysis

Political Factors

United States has stable political factors that can enable any company to start its business operations in the country. Therefore, businesses can successfully launch their products and services in the country. Since rules and regulations have already been defined by the government, not much problems related to political factors are faced by the businesses. Therefore, Feedo International can operate in United States without the fear of political instability.

Economic Factors

The rate of inflation in United States is 7% which shows that the economy is very strong in United States. Moreover, this also shows that the purchasing power ...