Marketing principles

Introduction1

BS social care1

Task 11

Definitions of marketing1

Marketing process2

Marketing concepts3

Cost and benefits of adopting marketing orientation in BS4

Task 24

Macro and micro environmental factors that influence marketing decisions4

Concept of segmentation and recommend segmentation criteria5

Factors that influence buyer behavior7

Task 37

Sustainable competitive advantage7

Distribution methods9

Pricing methods used by businesses9

Integrated marketing communication10

Task 410

Extended marketing mix10

International marketing implication12

References14

Marketing principles

Introduction

BS social care

BS social care was created in 1993 to provide quality services and Recruitment employers care services and professionals. The founders of the company included former social care professionals who identified a gap in the market for a service that combines video and provides resources to recruiters with insight and values ??that resonate with those which have a direct quality care provision. This can have an effect on the lives of the people treated, and those who care for them. They have a network of 20 branches in major areas so the Travers can access them with their colleagues in Brook Street where they have a network of more than 100 branches. They promote quality standards and superb backup and help both their candidates, and they grow and develop as professionals. They are an Advanced Technology and Database Research and Networking professionals who have we developed means that make them good and effective recruiters.



Task 1

Definitions of marketing

Marketing is based on the change in the business perspective. Marketing is to promote marketing of the product or service to sell. Typically, the marketing is a long-term and slow action the results of which are shown only after a long period of time. Marketing is about much more than just advertising and sales. Asset's life cycle from the perspective of marketing includes all steps from product development and led to the mapping of customer needs and potential customers manipulation always dispose of the product for recycling up. Operational marketing generally aim to acquire new customers or existing customers' satisfaction and activation. In Finland in the 1960s it was used in the marketing of education as business administration. Non-fiction writer Philip Kotler defines "marketing is a social process through which individuals and groups satisfy the needs and desires changing products and the creation of value with others."

Trade Activity of meeting the client's needs, trying to guess the hidden needs of the customer, trying to raise awareness of these needs and encourage, and even create and satisfy them. Marketing concept was first defined in 1941 and described it as "economic activity relating to the movement of goods and services from producer to consumer or user" [1] .

In marketing, the most important thing is to know that the client and his needs is the most important part of the business (if you do not have customers, the company in terms of lost economic raison d'être) and the result of this awareness, the process of identifying and satisfying customer needs - while ensuring profit enterprise and continuity of the work .In order to achieve the technique used to assist this process, market research , product development, impact on the market, pricing, sales.

Marketing process

The analysis of the competitive position should be spread in the direction of the various functions, but it is often left to the marketing, using models such as ...