Marketing Products Assignment



Marketing Products Assignment

Introduction

The study aims at providing the details of ABC Corporation which is basically a leading retail store in United States with operations in around 120 locations in the USA. However, the study intends to highlight the complete information of the Corporation regarding the types of products it deals with, service components of the retail store and the product line and the response of the corporation at time of transformation in the market or industry. The brief description of the corporation's offering and other strategies have been described to accommodate the study with the complete information pertaining to the ABC Corporation.

Discussion

The Type of Products ABC Corporation Intends to Offer

The ABC Corporation is one of the leading retail stores of United States with the diversified operations throughout the United States. Therefore, the company primarily deals with the complete range of all consumer products with the low prices and discounts in order to attract the mass market. The prior objective of the company is the customer satisfaction which ensures the maximum number of customer retention.

The ABC Corporation provides the complete collection and variety of consumer products according to the customer requirements of each territory. As within United States, it has stores in more than 120 locations where it provides products as per the necessity of each specific location. Even it serves the new market of India where it keeps the complete range of products which the Indian target audience wants in order to satisfy their needs. It has the products from the electronic items to the kitchen appliances, grocery products to confectionery items, furniture to home ware and accessories, clothing to foot wear items, fruits and vegetables to other consumable items, beauty products to medications, and spices to sweets. However, it contains the product offerings for the people of age between 24 to 50 years old consisting both of the genders, men and women. Moreover, the ABC Corporation offers the products with the lowest possible prices however ensure the quality with the prices to satisfy the great number of customers as because the target market of the corporation is middle class who have the limited purchasing power and preferences with the more consciousness towards the prices (Loudon and Bitta, 1993).

In short the ABC Corporation holds the complete and range of necessary products while considering the preferences and buying capacity of customer as the targeted segment belongs to the middle class people. However, the corporation also considers the needs and requirements of the customers of emerging market, India as the there is an overt difference between the customers of United States and India with the evident difference in their preferences in all of the products offered by the corporation (Wilson & Gilligan, 2005).

The Service Components of ABC Corporation and how it will be used

There are copious service components offered by the ABC Corporation which are described as following:

ABC Corporation provides the convenience of home delivery service and the online shopping facility to facilitate the people who cannot ...