Marketing Strategy of Caster Guitars

Marketing Strategy of Caster Guitars

Introduction

Every Organization needs to make decision regarding the conceptualization, production, distribution and marketing of its products. However, there are multiple modes of transportations available; and there are numerous factors that affect the designing of marketing strategies. In order to better understand these modes and factors, and their impact on the transportation and marketing decisions; an in depth discussion regarding the relevant factors is required.

Discussion

Part I

The position of a Marketing Manager requires him/her to consider multiple diverse factors before making the final decision. Being the Marketing Manager of Caster Guitars, I would select the ...