Marketing Techniques & Social Business Issues

Marketing Techniques & Social Business Issues

Give a brief description of your new product and provide your rationale as to why this will be the “Best” new product on the market.

Gourmet Seasoning Six Pack contains the following six seasonings: All Dressed, Cheddar Cheese, Cool Ranch, Dill Pickle, Herb & Garlic and Sour Cream & Onion. Each packet contains ample seasoning to make one - two batches of flavored snacks. Industrial segmentation is categorized by location, company type, and behavioral characteristics. Location is geographical and may be specified to a single location or generalized to a global scale, according to the marketing objectives. Company type is defined by the type of industry the company is in, the company size, the organizational and decision making structure, and the criteria they have for purchasing. Behavioral characteristics include the buyer status, usage rate, and purchasing procedures of the organizations. The product will be focusing on organizations that are looking for unique products that fit the everyday lifestyle needs of consumers and require mid range pricing and production capacity. Because of the international, and sometimes global reach of the organizations that Snack Food Store will be targeting, future considerations will be to expand contracts with these organizations to an international level, depending on the success of the US focus.

Using the marketing terminology in chapters you studied outline the Product Development steps you will follow to create this product. Provide specific details as they relate to your new product for each step.

The end consumer for Snack Food product are people who are looking for a snack product that will compliment their at home entertainment. These customers range from young families to retired couples. Many of these customers are changing their shopping trends and are shopping in larger retail establishments. Ultimately, this means ...