MARKETING/MANAGEMENT

Mandarin Gallery Business Plan

[Jane Cao]

[Student ID#: L0011SBSB0313]

Executive Summary1

Introduction1

The Company1

MG's Business Description2

MG's vision/mission2

Company goals2

The Products and Services3

Suppliers Information and agreements3

Ownership Structure5

Legal consideration7

Business Opportunities8

Marketing Strategy of MG9

Why are they in business?9

Who are they customers?10

What is the nature of the products and services?10

Table 1.212

Different Between Retail Prices and MG Prices12

What level of services do they provide?12

How do they differ from their competitors?13

Business Operations15

Technologies in MG16

Document management software16

Features17

Tools17

Integrations17

How do they use technology, products and services to reach their goals?18

Financial Forecasting19

Variable Costs20

Table 1.321

References22

Mandarin Gallery Business Plan

Executive Summary

Introduction

Mandarin Gallery (MG) is a start-up second hand luxury retail store establishment located at the northern end of Kilburn High Road, London. MG expects to catch the moderate consumption capacity who favourite luxury goods and products. The company managed by two partners. These partners represent fashion marketing and sale management areas, the company plans to build up a strong position in the town. MG aims to offer high quality luxury products at a competitive price to meet the demand of the middle-high-income local market residents and tourist.

The Company

MG is incorporated in the Unite Kingdom of Great London. It is equally owned and managed by two partners. Miss. J.Deng has extensive experience in fashion marketing, she has been trained to have a creative eye to recognise trends and opportunities for the fashion market development. She was investigated the dynamics of the global fashion industry through analysis and researches and explore current and future trends in her previous media company. She was also involved promotion, communication and fashion branding.

Mr. Sunny Lo brings experience in the area of sales administration management, including a production and circulation of statistical information weekly sales figures as well as to cooper-ate the year end waiver review and filling. He has a good knowledge of management skills.

The company intends to hire two females full-time in the region of 25-30 year old to handle customer service and day to day operation.

MG's Business Description

MG's vision/mission

The organization plans to furnish their clients with the best online and store shopping background from starting to end, with a sharp, searchable site, simple to-accompany directions, clear and secure instalment systems, and quick, quality conveyance as well as five star face-to-face customer service in store. The company also intend to provide high quality world branch of luxury goods such as Chanel, Louis Vuitton, Prada, Gucci etc.

Company goals

The goals of MG strategy should be to help increase the partner's value. Partner's value by their definition is not simply the value of the business. For the purposes partnersvalue has a number of different variables. It is each of these variables; Business Value, Net Profit, that give their business strategy goals.

It is true that nowadays all businesses owners wants to increase their business value, MG is the same. It is hard to say that the partners would not sale their company in the future; they therefore start taking the action as soon as possible. The company identified the action they need to take now, the partners will diversifying to gain a ...