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McDonald's New Happy Meals

Introduction

The paper evaluates the McDonald's New Happy Meals and the effect it has on the new menu introduced by the company. The aim is to identify the issues in educating kids about nutritional values in their meals and take preventive actions to ensure their health. The school, despite having great influence on the acquisition of correct habits, only covers part of the individual's life in addition to other educational objectives such as compliance with the academic programs of the various materials, so you need the support, collaboration and parental authority. Within this context we will cover aspects as to who is responsible for educating the kids about their nutritional requirements.

Discussion

While charging consumers more aware of the importance of good nutrition and health care also begin to show interest food suppliers presenting healthier options for their customers. As part of the movement for change has been happening between large companies, recently the chain fast food restaurants, McDonald's, announced its commitment to provide better nutritional choices as part of its national menu. Among the most important settings that the company is to add is the inclusion of fruit or low fat options in every Happy Meal or Happy Meal, and reduce the size of the portions that are included in children's meals. This is a significant change amounts to a large percent of calories and fat removal for children.

Now knowing the state of the obesity epidemic and the main factors causing, along with awareness of the particular impact on children (20 million, among children under 5 years old, overweight), the $ 0.10 offered to Ronald McDonald House for the sale of a Happy Meal. Happy Meal seems insignificant, if not somewhat hypocritical: a big marketing ploy? One may wonder whether it would be better to close shop in the name of the health of future generations.

But in all this, what share of responsibility attributable directly to McDonald? Let the fast food company answer itself! In 2007, Steve Easterbrook, chief executive of McDonald's UK said, "I do not know who to blame" and also "the issue of obesity is complex and our society must make it absolutely face, there is no denial about it, but if one examines the matter more precisely I think there is question of education: how can we better communicate to individuals the importance of a balanced diet and better be careful to oneself? Also there is an element of lifestyle: there is less green space and children are sitting at home playing computer games to the TV whereas before they were burning energy to 'exterior ... "Then he adds:" I do not think there is a definition for what is a food is bad for health is a good food for health, but there are unhealthy diets and Diets good for health. "So the solution:" provide more options for people”.

To achieve a more momentous in the diet of young is also important for parents to educate and teach them about the options ...