Media analysis

[Name of the Student]

[Name of the Institute]

Media analysis

Introduction

The aim of the paper is to discuss the main mass media theories such as representative theory, genre as well as rhetorical proofs. The paper compares and contrasts the two different TV advertisements on the basis of these theories. The paper highlights the sensitive issues regarding the consumption of the alcoholic drinks.

Discussion

Representation theory

In mass media, the representation is considered as the perceptual construction of an image regarding the people, place as well as objects and events according the unique aspects of their characteristics. Moreover, the cultural identities can also be considered as the presentation of the cultural values. The aim of the representation is to portray a perceptual image in order to reflect a predefined theme or idea. Representations are basically abstract concepts that can be perceived differently by different people. The aim of the media representation is to make a unique perceptual image of an idea or object in order to reflect some crucial values or ideas.

The theory of the representation embraces some crucial points that reveal that the representation in the context of social media is the concept of presenting an idea with abstract images. The media representation extricates so many crucial points of the theory. The theory explains the overall process o representing. It is crucial to identified who is to be represented and by what means? What does the image wants to deliver to the audience. Moreover, the theory highlights the targeted audience how is supposed to be fascinated with the representations of the objects (Maund, J. B., 1975).

Example of representation theory

In order to extricate the concept of the representation theory an example a TV drama can be used at this point. In the TV drama we saw different characters that perform their different roles in order to deliver the story of the drama. This is the pure and obvious case of representation. In the drama the characters all not actually the people who have experienced all these things but they are only representation those in order to elucidate the theme of the story to the audience.

Genre theory

Genre theory in media science the theory of genre embrace the idea that are reflecting other people through improper genre, currently it can be viewed as a this picture that reflects the theme and structure and core functioning of a process. Genre basically extricates the category in which a particular program falls. Each genre has its own unique characteristics that are the core aspect of the program that fall in that particular genre.

In addition to it, the genre usually follows a proper theme and the programs that fall in that particular genre are forced to follow the same theme in the characteristics of its program. Almost all the mass media programs are divided in to two main categories such as the TV programs o can be divided in to serious tops genre and the comedy topic genre (Chandler, D., 1997). In both of the categories different types of ...