Whenever one firm buys another there takes place a 'merge' of the two organizations. This is not a new term as for today there exist many successfully merged firms. However, the picture is not always lovely. There are numerous issues regarding the merge and firms' vision and mission. Most probably one firm has to affirm another's vision in order to absorb their resources into the giant firm. Why Merge? Firm merge because they are interested in mutual profit generation. They believe that their mutual efforts can result in greater efficiency, Expansion in capital, shared ...