Milestone One

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Milestone One

Introduction

Apple Inc. is an American multinational corporation which manufactures and designs consumer electronics and computer software products. The company's most famous hardware products are Macintosh computers, the iPod and the iPhone.

Discussion

The Planning Process

Apple's products put forth an emotional connection with customers . It employs “technology-push” and “market-pull” strategies in which it studies what customers require, and innovates by offering solutions above the stated requirements.

Company's Vision And Mission And How It Strategizes

Vision Statement

Apple is dedicated in bringing superior personal computing experience to all sorts of consumers the world over through its ...