MKTG630 Phase 4DB

MKTG630 Phase 4DB

Since the past decade, the way companies have started to approach consumers has changed and has increased in an exponential manner. Medium like popup shops, QR codes, augmented reality, mobile, local and social media are said to be the main source of marketing tools.

Underground marketing

In times of recession there are tighter marketing and advertising budgets and besides that there are even tighter legislations and marketing techniques that are below the radar which includes events, unique sponsorships and exclusive partied can aid in targeting the niche audiences of the society which is said to be particularly effective and useful.

Augmented Reality Rise:

It is said to be a term whereby live view of camera when it comes to the physical real-world environment has digital computer generated content which tend to interact with the real world elements. For example, Google's futuristic goggles has the ability to tell everything that is from ingredients of the product to special offers, to public transport and train schedules when it comes to the side of the buildings. It is a source which can be a future source of marketing for the company (www.news.yahoo.com).

Contextual location based marketing and SoLoMo:

SoLoMo is said to be a word that is gaining attention and has taken the market with storm. It is said to be a combination of marketing via mobile, local and social mediums. SoLoMo has the potential for businesses to succeed via the promotion of the kind of offers that are being offered at a local level which is said to be an easy method for the customers to have search results which are highly relevant when it comes to the local area. It is said to be a concept which is very novel when it comes to the users of the smart phones who can ...