Module 2 - Environmental Analysis and Industry Analysis



Environmental Analysis and Industry Analysis

In this module, I will analyze the different forces of competition, along with the trends and outlooks of entering the business of a restaurant chain. The Porter's model analyses the competition prevalent in the business market, and the impact of five forces. Porter developed this model after finding the SWOT analysis inadequate and un-rigorous (Argyres and Mcgahan, 2002). The five forces in the design include, buying power, supplier power, threat of substitutes, threat of new entrants, and rivalry. Extent of rivalry is the main force in this model, and ...