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Is Social Media a Blessing or a Curse?

Introduction

The use of social media is to communicate and interact with the help of various forms of some form of social interaction. The impact of digital technologies is making us blur the otherwise perfect lines we have formed in our societies. The lines are between reality and virtual, individual and professional as well as healthy and unhealthy behaviors (Bryfonski, 2012, pp. 70). For a lot of people, social media has turn out to be a significant element of their daily life. Social media has made us to easily set up groups, plan outings and simply share a bit more of your life. However, it is very important to analyze not only at the good aspect of social media but some of the negative outcomes as well (Licata, 2010).

Social media are pretty much well established in our lives. The world has become a global village and social media is the way which makes us socialize with the people living at distant places of the world. No doubt, social media have brought enormous changes in the society with the help of its distinctive features such as interactivity, collaboration, community building and media content along with the organization of events. Furthermore, access to new sources of information and access to wide public resources are the significant elements of social media (Evans, 2008, pp. 95).

On the other hand, social media have some limitations that are far from insurmountable. For instance; for any communication action, it can be time consuming especially in the construction of the community and to interact with the people. An individual is responsible for the content posted on the social networking sites which can cause disseminate outrageous and defamatory against the individual. This brings the confidentiality issues and deletion of the data on social networks (Derven, 2009, pp. 219). Despite the potential problems, challenges and obstacles, businesses take help from social media to provide better services to the existing customers and to attract potential customers in an effective way. Moreover, social media also helps to build a strong relationship with the key stakeholders i.e. customers, suppliers, shareholders and employees (Evans, 2008, pp. 95).

Background

These days we are living in a technological world that is rapid and highly developed. We are continuously exposed with the latest devices and technologies. It is generally projected that we adhere to future technologies. This is not just the case for the youth; even the elderly are enforced to familiarize themselves to the modern technologies. The new era is the era of technologies which doesn't only bring new technologies but resulted in the invention a global tool i.e. Social Media (Partridge, 2011, pp. 70).

The social media brought opportunities to learn about anything a person wants with the help of bundles of information available on the internet. Through various soft-wares and social networking sites, an individual can find a picture or data. For example, U.S. police use social networks to find information regarding different ...