Netflix Inc.

Netflix Inc. Strategic Management

Introduction

Netflix is one of the world's biggest internet TV shows and movies subscription services providing company. The subscribers can instantly view the content through the computer, DVD's, Blu-Ray discs and mobile devices, as it is delivered to their homes within no time. The company is also keeps the track of the in customers' preferences so that they could manage it accordingly. It also allows the members of the company to recommend share and watch movies with quality streaming. The company is currently operating mainly in three segments; those are international streaming, domestic streaming and lastly domestic DVD. The international segment of Netflix Company is deriving revenue on monthly basis, as the customers are allowed to subscribe the services in the form of live streaming content and these services are mainly offered in Latin America, United Kingdom, Ireland and Canada(Lohr, 2010).

The domestic services that the company is offering for its customers is helping the company in generation of revenues on monthly and quarterly basis and it is only offered to those customers who are located within United States of America. The other services that Netflix is offering its customers consist of DVD through mail. The company is gaining the content through the authorized dealers, studios, and other content providers and all the content that is shared with the customers is based on licensed agreements. The selling of DVD's is also one of the most effective parts of the Netflix Company's business. Netflix is serving various national and international markets through specialized channels that includes online advertising and broad based media applications such as radio, television and through its other existing partners in the marketplace.

The company is also offering free trial memberships to the new or the potential customers in order to give them live experience. Currently, the company is using the services of the third party cloud computing providers such as Amazon Web services and other related content delivering networks like L-3 communications that offers movies and TV shows. The company is shipping and receiving the DVD's from all over the United States of America. A worldwide network is running under the supervision of Netflix Company that is allowing the customers to buy the content and the products are delivered to them within no time. The subscribers of the company are much satisfied and committed with the services that they are getting, which shows that the network is working in an effective way. The company is delivering the DVD products directly to the subscribers or the customers without any other person or party involved in it, which makes the supply chain of the company smoother(Gupta & Lehmann, 2006).

The company is also providing content related to Microsoft Xbox 360, Sony PS3 consoles and Nintendo Wii. The domestic streaming that is offered by the company is based on $7.99 per month. The DVD plans that are offered by the company are based on attractive packages that are making the lives of people more relax and the enjoyment ...