“NEW BUSINESS OPPORTUNITIES IN THE TELECOMMUNICATIONS SECTOR: A CASE STUDY OF VODAFONE IN ROMANIA.”

“New business opportunities in the Telecommunications Sector: A case study of Vodafone in Romania.”



Acknowledgement

I would take this opportunity to thank my research supervisor, family and friends for their support and guidance without which this research would not have been possible.

DECLARATION

I, [type your full first names and surname here], declare that the contents of this dissertation/thesis represent my own unaided work, and that the dissertation/thesis has not previously been submitted for academic examination towards any qualification. Furthermore, it represents my own opinions and not necessarily those of the University.

Signed __________________ Date _________________

Abstract

The study reviews several components that effect Vodafone's 3G (third generation) networks, functioning the wideband cipheri vision multiple get access to (W-CDMA) benchmark, supply customers with mobile broadband data get access to, permitting data download races of up to 384 kilobits per second. Vodafone has amplified its service proposing on 3G networks with internet and e-mail get access to, video telephony, full-track melodies downloads, mobile TV and other data services in supplement to living voice and data services. The company has protected 3G permits in all jurisdictions in which it operates.

Table of contents

Chapter 16

Purpose of study6

Aims of study6

Introduction6

SWOT Analysis9

Strengths10

Steady income growth10

Strong presentation of Cellco Partnership11

Increased study expenditure12

Weaknesses13

Reduced ARPU13

Increased churn in European markets14

Escalating debt14

Opportunities15

Emerging markets15

Acquisitions and junction ventures16

Outsourcing17

Threats17

Market saturation in Europe17

Competition18

EU guideline on worldwide roaming19

Chapter 2: Literature Review21

Porter's five comparable forces21

Potential entrants21

Competition amidst living companies23

Substitutes24

Bargaining power of buyers24

Bargaining power of suppliers25

Porter's Competitive Advantage26

Chapter 328

Business possibilities in Romania28

Encouraging Investment28

Property and Contractual Rights28

Telecommunications30

Wireless communications31

Mobile communications31

Corruption32

Labour33

Transparency of Regulatory System34

Performance Requirements36

Chapter 438

Romanian telecommunication sector38

Overview38

Market profile38

Demand38

Supply technology40

Key player's technology42

Supply telecoms44

Chapter 548

Vodafone Case Study48

Global diversification49

Alliances and acquisitions50

International issues51

Connex52

From service provider to retailer53

Driving measures through "Living Brands"55

Chapter 664

Conclusion and Recommendation64

References67

Chapter 1

Purpose of study

We will study in this report about challenges and threats Vodafone had to face when they were buying into in Romania. We will farther glimpse how they cooperated with living mobile phone company (Connex) and how they then shifted ahead and apprehended entire Romanian cell phone market.

 

Aims of study

My objective in this study would be to interpret and clarify all undertakings which Vodafone did in Romania. My objective is to glimpse this investment task, by Vodafone, through all aspects. (Carbajo & Fries 1997:24)

 

Introduction

Vodafone Group (Vodafone) is the mobile telecommunications company, with its procedures in Europe, Middle East, Africa, Asia Pacific and US through its subsidiary undertakings, affiliated undertakings and investments. The company presents the variety of mobile telecommunications services, encompassing voice and data telecommunications. Vodafone furthermore has the commanding concern in the non-mobile telecommunications business in Germany. It furthermore has arrangements to market certain of its services in added territories, through colleague networks, without required for equity investment.

The company has equity concerns in 27 nations, through its subsidiary undertakings, affiliated undertakings and investments. It has colleague network arrangements furthering about 33 countries. At end of June 2006, company had 186.8 million customers globally. The company functions through two business divisions: mobile telecommunications, and other operations. (Cave 2006:242)

The mobile services are actually suggested over ...