NIKE

Strategic Global Marketing

Strategic Global Marketing

Introduction

In this case study we are going to discuss the global marketing strategies of Nike. Critical evaluation of the effectiveness of Nike`s football sponsorship and the role of such international sponsorship activities floated for the season of the football world cup 2010. Some recommendations about the marketing strategies to build its international brand share in all global sports markets and capitalize on the achievements in the area of football sponsorship with respect to the competitors and the limiters of Nike. And also the evaluations of the marketing strategies of the separation between the Nike and its competitors and the contribution made by the Nike for its sponsorship activities and the achievements of this. The intension of this study is to highlight and evaluate the ingredients of booming global marketing branding strategies of Nike which makes the Nike the world`s leading brand of sports. Nike is one of the top manufacturers of sporting goods in the world. Without the supporting marketing strategies and the strategy makers it is impossible to lead the world I such a vast concept.

The components that make the Nike a leader and unique in the market are a global brand, supporting marketing program and a proposed brand strategy. For understanding the brand we need to look into the study of brand management that says, the brand is not the trademark, brand promise, business and corporate identity of the company in the mind of the consumer it is just a collection of perception that brand made in the mind of the consumer. In today`s world it is difficult to look different within all marketing aspects. We have to study in detail eight management associations and characteristics like product characteristics, product price, and product marketing and placement in the events, types of audience and market, and product` perceived value and all contributions to defining a brand. There are positive and negative brand associations that peoples carry in their minds with the rational and irrational behaviors. The positive associations only come from creativity, curiosity and ingenious marketing behaviors and trends used by professionals who strengthen the brand and associations. Building a positive gesture and perception in consumers mind is not so easy, thus managing brand considered as a challenging part of maintaining and growing business.

About Nike

Mission Statement To bring inspiration and innovation to every athlete in the world

Vision Statement To carry on his legacy of innovative thinking, whether to develop products that help athletes of every level of ability reach their potential or to create business opportunities that set Nike apart from the competition and provide value for our shareholders.

Nike Brands

Nike wholly owned brands like, Cole Haan, Hurley International, LLC, Converse, Inc., and NIKE Golf.

Profit Summary of Nike

In the accounting year 2011, Nike, Inc. earn $20.9 billion revenue, strategy maker thinks that this is the best time to invest in the research and development to grow in the future.

Nike`s History

With the spirit of two men, Nike took ...