NOKIA

Human Resource Strategy & Motivation of Employess

Human Resource Strategy & Motivation of Employess

RESEARCH PROPOSAL APPLICATION

Full name of applicant

Title of Research Project

Company/organisation for which proposed research will be carried out

Nokia

Nature of business carried out (e.g. manufacturing, financial services, retail etc.)

Retail

Annual Turnover

$ 9.4 billion in sales (2012)

No of Employees

97,798 (2012)

Pre-tax profit

€345

Standard & Poor Rating

Nokia's share 15.2% (a drop from 38.1%) 2011

Area(s) of companybusiness in which research is proposed (e.g. sales, marketing, human resources, investment, production, financial control)

Human Resources

Abstract of Proposed Research(300 words MAX):

This research focuses on the impact of human resources strategy of Nokia corporation in its attempt to satisfy its customers located all around the world. The use of various HRM practices employed at Nokia was studied through different journals and consequently relevant data was screened. Finding of this study revealed that the use of HR strategies effectively played a vital role in customer satisfaction and effectiveness of Nokia all around the world.

Executive Summary of Proposal and Problem Statement (Max 1000 words)

Executive Summary

The Nokia company is currently going through a transformation where it tends to lead solution as a mobile provider. Currently, the main aim of the company is transform and build the company through using effective HR practices for business success and motivation of its employees. There are many ways by which Nokia continues to foster employee morale and has kept the employees and customers happy. The success of Nokia is greatly attributed to its practices of HR. The company keeps in check the job attributes and characteristics. The company aims to sustain the high performance in the longer run and keeping its workforce motivated. The managers play a key role in inspiring individuals to do their best and include creative ideas to demonstrate their growth and productivity.

Further, Nokia employs feedback methods from different higher ups in the hierarchy to grasp through discussion the various issues and problems faced by the company. Sometimes, such feedback also has a negative impact on the employees. The conversations with employees

About customer feedback are extremely motivating and achievable. There are so many effective ways that are employed by Nokia and are changed timely. The goal setting is a difficult task and it is formed carefully to foster different aspects of business under Nokia. The company also employs Job control that monitors the performance of individuals and factors that contribute effectively through their performance. The human resources practices at Nokia are the key to employee motivation and overall improvement in the success of the company over a long run.

Continue on separate sheet if necessary

Background/introduction/literature review (2500- 3000 words)

Chapter 1: Introduction

Nokia is a multinational corporation and has grown since its inception. By the end of the year 2010, it had sixteen manufacturing facilities located all around the world. The mission of the company is connecting people with intent to build mobile products with new and advancedfeatures and job opportunities for billions. There is a great hand of individuals who work in the company for its success and the HRM practices employed at Nokia played a ...