OPERATIONS SYSTEM

Operations System

Operations System

Introduction

Morrison is the trademark of Wm Morrison Supermarkets plc, which is the United Kingdom's fourth leading hypermarket chain. The company is also operating its subsidiaries. The corporation has its head office in Bradford which is where the company formed. William Morrison began with an egg and butter booth in Rawdon marketplace in the middle of Bradford.

His son took over the company in 1952 and in 1958 set up a small structure, which was the original self service shop in Bradford and the opening with prices noticeable on the commodities. Three years afterwards, the corporation opened its first hypermarket, in addition in Bradford. It has now fully fledged to own 403 supermarkets, and in 2010 signed a deal with Peacocks a garments company to consent to them to have special considerations inside Morrisons stores.

This division in Bradford is the foremost one to embrace a Peacocks allowance. Wm Morrison Supermarkets plc is registers in the FTSE 100 index of businesses and the family still have possession of 15.5% of the shares. The company is highly involved in the food business, the main products includes meat, vegetables, processed food and other consumer products. The company own 439 stores in the United Kingdom as of January 2011.The Company also has other side businesses such as property dealers and property investments.

Core operations of the Company

Morrison Supermarkets is known for the retail and distribution of goods and servies through large number supermarket networks. The company offering fresh and good quality food items at low cost is a major positive point that plays an important role in customer retention (BookRags, 2012). Furthermore, Morrison manages and operates a variety of in-store pharmacy products and services that offers private consulting and a large number of medicines that has been provided on counter, and collection services of prescription. Morrisons has also provides petrol filling stations, dry cleaning and photo processing services.

Use the 4-V model to analyse the attributes of demand for the products or services, and the associated implications for the organisation

Fig.1 4-V model

Volume

Because of the high volume nature of Morrisons operations, the amount of customization is quite redistricted as well as standardized. For instance, when customer order food in the restaurant, Morrisons provides a standardised option of ordering food either peas or baked beans as an additional meal

Variety

Morrisons has offered a wide range of products to its customers that include 30,000 to 35,000 products. While this would be regard as high variety of products when it's compared to Lidl, that offered just 1,000 product lines, in reality Morrisons have average process of variety because of its inadequate supplies of its food item that are accessible to its customers. For instance, in Morrisons standardized, product line variety of fish on display is limited. Which means that, Morrisons not flexible and provides low variety the reason for this is because they cannot provide and offer the individual demands of customer.

Variation

Morrisons faces a relatively foreseeable variation in its everyday, per week and seasonal ...