Pepsi Co.

PepsiCo

Introduction

Ethisphere International is an international group which researches and analyzes the practices of companies related to business ethics, sustainability, and social responsibility. This body promotes positive practices related to corporate ethics and good relationships with all the stakeholders. World's most ethical companies' recognition, Ethisphere magazine, Ethisphere Inside Certification, Anti-Corruption Program Verification, and Compliance Leader Verification

are some of the initiatives of the group to ensure that companies around the world consider ethics as an integral part of doing business (Ethisphere Inc, 2013).

Ethisphere issued a list of World's most ethical companies for the year 2013. According to the advisory and selection panels, the methodology of selecting the most ethical companies included five important factors which were ethics and compliance program, corporate citizenship and responsibility, culture of ethics, governance, and reputation, leadership and innovation. These factors cover almost every aspect which can ensure that the operations and philosophy of a company are in the boundaries of ethical standards. PepsiCo was declared as one of the most ethical company this year.

Discussion

PepsiCo. is one of biggest names in the world food and beverages companies. The company has provided fun and refreshment for more than hundred years. The company provides more than twenty brands and generated more than $65 billion in net revenue for the year 2012. PepsiCo was established when Pepsi-Cola and Frito-Lay merged in the year 1898. PepsiCo has always tried to develop and maintain the image of an ethical company which behaves morally with the consumers, environment, and the employees.

Moral Responsibility

Consumers

It is evident that serving customer morally and respectfully is mandatory for a company to survive in the intense competition. PepsiCo also has to focus on satisfying the needs and demand of the customers in a way that is moral and ethical. The company executives have always kept customer satisfaction as a primary concern, and policies in which the responsibilities towards customers has been mentioned and emphasized.

PepsiCo has developed a worldwide code of conduct which defines the mode of operations done in every market and the ethical standards that should be followed by every employee of the company. In this policy, it has been mentioned that the customers should be treated in an honest, fair, and objective manner. It also stresses that no unfair or deceptive practice should be done with the customers and their respect should be the most important thing (PepsiCo, 2013).

Global Reporting Initiative of PepsiCo has also developed the practice of taking feedback and surveys from customers which are conducted by the GlobeScan and others. This initiative provides insight from customers about the practices that customers feel as unethical. PepsiCo also respects the right of consumer privacy and ensures that customers details remain private in all the operational and promotional activities of the company.

Environment

PepsiCo has tried to keep its operations in line with the local, national, and international laws. An important aspect of this compliance includes the moral responsibilities of the company towards the environment.

The PepsiCo Environmental health and safety policy (EHS) has provided ...