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Pepsi vs. Coke

Introduction

A war between two companies proudly producing two most famous and in demand products of the world is inevitable. The competition, the pride and the loyalty of the consumers are the factors that contribute towards this rivalry between two corporate giants. The intensity of this rivalry and the behavior and strategies adapted to show it publicly may vary from case to case.

Discussion

One of the oldest of rivalries that has existed for decades now is the rivalry between Coke and Pepsi. The competition had such a strong impact on the individual entities and their ...