Personal Leadership Style

Personal Leadership Style

Introduction

Google Inc., founded in 1988 by Larry page and Sergey Brin, had began the Google Prediction Markets project in 2003, owing to the efforts of the “Googlers team” which included Doug Banks, Patri Friedman, Ilya Kirnosl, and Piaw Na, the people who were credited for designing the GPM prototype. These people were regular Google employees who used their 20% off time from work each work to come up with ideas to fill this gap that existed in the market. Companies had been relying on intuition and predictions which had no evidence based or analytical support whatsoever. This prototype, therefore, had an already established market that it could be applied to.

Despite of being the industry leader, Google Inc. is facing a number of challenges, both operational and strategic in nature. The company needs to diversify its sources of revenue, which are somewhat centered around search ads, and this is risky. The mobile advertising market also poses certain threats, as Yahoo is making the same coverage as Google to mobile internet users around the world. This recommendation would address these challenges altogether, since the probability of occurrence could be accessed. Additionally, in order to improve accuracy even more, trend analysis may also be incorporated into the design and coding of short selling.

Discussion

The company I have selected for my assignment is GOOGLE. Google is known to be best admired company around the world, so much that people often use the word 'googling' instead of searching for information. It was founded by two PhD students at Stanford University, Larry Page and Sergy Brin in 1996. The main mission of Google was to provide organized and accessible information to its user's world wide. The head office of Google- Googleplex is located at Mount View, California. Google prevented pop ads through its searching as it irritated the end user, unlike other search engines Google kept the end user in mind to gain popularity. Due to this Google became the most popular search engine available on the internet, with more than 1 billion searches in one day in 2009. Google started its operation in a garage in Palo Alto with only 10 employees, and it has more than 10,000 employees working globally. Besides the service of search engine Google also provide a wide array of services like online transactions, document sharing, image searching etc. According to Millward Brown Optimizer's Brand Google is regarded as the most powerful brand of the world, and remained on the number 1 spot from 2006 to 2009 (Kuntze, 2010).

It is very difficult to assign a particular leadership culture for Google. The organizational culture at Google is a mix of Innovative and People oriented culture. Innovative culture is described as the culture that is flexible, adaptable, and that promotes continuous innovation. The companies that adopt innovative culture are characterized by flat hierarchy, transparent management (Martin, 1992).

At Google innovation is the cornerstone to Google's culture. The organizational structure of Google is very flat and downplays the responsibility to ...