Pizza Wars

Domino `S Pizza

Domino's Pizza was founded in the 60 United States, in the State of Michigan by two brothers who decide to deliver pizzas in the entire area of the city. They decide to produce a high quality pizza accompanied by excellent service. For the great reception from the market, they decide to open a second location in an adjacent town, and so many places are opening production and distribution of pizzas in the same State.

Later decide to include the entire area from the east to the western United States. To date across the United States is covered by Domino's Pizza. In the 80 chain decides to participate in international markets, starting with Canada, Austria. From there begins a rapid international growth (Our Heritage, 2008).

To date Domino's Pizza has more than 6000 stores worldwide and in over 62 countries. Bolivia is one of the last countries in South America that has the services of this chain. The entire Latin American continent is covered basically only 2 or 3 countries are not covered. From Canada to southern China are covered by chain services, Asia, Pacific, Europe and the African continent.

Domino's Pizza is a completely private company and is in the hands of one person, who is one of the founders and current president of the chain. His name is Thomas Moracho, is the owner and sole owner of the chain is not publicly traded

SWOT

Strengths

Their greatest strength is the product of world-renowned brand, the chain support and the excellent service they offer.

Adequate financial resources

A recognized leader in the international market

Access to economies of scale

Technology ownership

Capable leadership

Technological skills

Opportunities

Entering new markets or segments

Expand product line to meet customer needs

Rapid growth in the market

Changing the food culture of the market.

Weaknesses

Being new to the market, this makes getting used to being in the short term the market, which causes a relatively slow growth in the market.

Branches are difficult to control due to excessive growth.

Threats

Hot Pizza's entry into the market, although both chains are accustomed to living worldwide.

Market entry of large competitors.

The client's taste is constantly changing, but we must also say that although it is difficult to maintain this happy change could be for the benefit of Domino's.

Key Factors of Success

Technology-related FCE

Domino's has a Research and Development Center that is specifically dedicated to the innovation of new technology-oriented development and production of fast food (fryers, conservative). These investigations allow Domino's to innovate both in production and in the product (Anti Essays, 2011).

Manufacturing-related FCE

Domino's uses economies of scale mainly in the sale of packages called Combos, which consist of a hamburger, a soda and fries. You can work on a large scale thanks to the technology with which account, which facilitates the work of its staff, thus ensuring that the products are highly standardized and more quality. No skilled labor required for such simple tasks.

FCE related to the distribution

Domino's distributes its products directly to consumers in its production facilities, i.e., in the family restaurant, either San Miguel or El Prado. The delivery of its products are made can be considered relatively ...