PR Plan

Public relation plan for Cadbury UK

Executive Summary1

Overview of Cadbury UK2

Public relation3

Why public relation is Important?3

Public relation planning process4

Situational Analysis4

PESTLE Analysis4

SWOT Analysis5

Current situation of Cadbury UK5

Public opinion5

Key Issues6

Campaign objectives7

SMART Objectives7

Identification of Public7

Mendelow matrix has been applied on Cadbury UK8

Campaign Tactics9

Methods of Evaluation10

References12

Appendices15

Executive Summary

Cadbury is a very renowned organisation and a global market leader in confectionary market. In United Kingdom, company is facing some issues like some external and crises issues. Company has also launched its new product that is bubbly dairy milk chocolate. In this situation of facing some issues how the Public relation team will do to promote that product and to remake the reputation of organization excellent as that was in previous years. The public relation plan has been made for Cadbury UK and it proposes public relation strategies for solving the issues facing by Cadbury UK. The plan also discussed the target audiences of Cadbury UK and its stakeholders. The recommended strategies are proactive. Communication and action strategies are being discussed to achieve the goals and objectives of the company. The tools that are being discussed in this plan will be used by Public relation team, to tackle all the issues (company is facing) in United Kingdom. The tools that have been discussed are printing media and Internet. These tools are very important to communicate effectively with the key audience and public. In the end, how to evaluate your Public relation plan has been discussed.

Public relation plan for Cadbury UK

Overview of Cadbury UK

Cadbury is a renowned UK brand, working internationally. The first manufacturing unit of Cadbury was born in the year of 1831, when the owner John Cadbury had decided to start his business on a commercial basis. The manufacturing unit comprised on 4- story building (factory).in the year of 1842 he was offering a variety of different chocolate drinks and cocoas. After getting success in business, they moved to new factory for the expansion of their business in 1847. In 1847 john manufactured or produced his first chocolate bar. In the year of 1861, john had expired after facing some severe health issues and company charge automatically transferred to his sons. After some technological innovations, they improved their quality. Cadbury implemented different market promotional strategies (had marketing campaigns and different advertisements). In 1905, Cadbury produced Cadbury dairy milk. Company enjoyed excellent growth on making of Cadbury dairy milk. The chocolate was very demandable, and Cadbury made it possible to expand its business globally. Cadbury dairy milk was known as “mega brand”, the most popular one among customers in all over the world. At last, in the year of 1914 company merged with fry's & sons. Just after some year s Cadbury bought Fry's & sons to produce more delicious chocolates on a large scale. After producing different quality products, Cadbury became a market leader in confection products. In 2010, company had been bought by Kraft's Inc. Now Cadbury is selling variety of different chocolates and products in many countries and became a trusted brand among its customers ...