Principles Of Public Relations

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Principles of Public Relations

Introduction

For every company or organization, it is essential to maintain a strong relationship with its customers via constant communication. There are many names given to the various ways that a business organization adapt to communicate its message to its customers (Broom, 2012). Of these names, the most common is known as Public Relation. This can simply be defined as a practice that includes the management of the information flow between the public audience and the business organization (Sietel, pp. 47). This is perhaps the most important field that helps businesses all over the world to give extra attention to their PR policies for sake of promoting their image. One of such companies that are known for effective PR strategies is Nokia.

Discussion

Nokia has always been very careful when it comes to maintain its brand image in the eyes of the customers. Therefore, its strategies have resulted in the company being one of the most appreciated and recognized name in the mobile manufacturing market.

Attitude about PR

Nokia has been very open and innovative when it comes to marinating a healthy relationship with all its customers all over the world. Nokia has explored all the available means and resources to not just reach out to its audience but also maintain a constant dialogue between the company and its customers (Reber. Pp.105). Though, all these practices using various different platforms be it press or electronic media, Nokia has always ensured that its customers stays the first priority of the company. In addition, Nokia, as a public-friendly organization, has been proposing and implementing many effective PR campaigns globally in a very integrated manner (www.nokia.com).

Success Rate in Maintaining Relationships the Target Audiences

Nokia is currently working with many different marketing and advertising PR agencies from the Nokia's global roster. The aim behind is to ...
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