Recreational Equipment Incorporation

Recreational Equipment Incorporation

Introduction

Every organization has the key factors in shape of mission and vision statement of business in order to sustaining in business. Both these statement gives the purpose of the business is to attain the significant goal (Young, 1995). Without these two important essences, it is impossible for any business to get success in the long term achievement. Harley Davidson is action oriented company, there leaders are committed to improving their relationships with stakeholders. They believe that the key to success is to make balance interest of stakeholders through empowerment of employees and make their focus into value added activities.

Discussion

Q1- How many of the eight characteristics of an ideal mission statement are preset in Harley Davidson mission statement?

Purpose Mission

Harley Davidson is the company that has been survived through the number of years and having face may difficulties in shape of foreign competence, international and problems related with finance. The company mission statement is sound because it is quite concise and very informative (Preszler, 2004). It clearly stated the target audience and it task. The company has offered the luxury items to their customers. The company has proposed their mission statement as to be branded Harley Davidson as the best motorcycle available in the entire world.

 

Yes/No

Characteristics

Mission statement summarizes the organization's most important reason for its existence

Yes

Basic product/service to be offered (does what)

Yes

Primary markets or customer groups to be served (to whom)

No

Unique benefits, features, and advantages of products/services (with what benefits)

No

Technology to be used in production or delivery

No

Fundamental concern for survival through growth and profitability

No

Managerial philosophy of the firm

Yes

Public image sought by organizations

Yes

Self-concept of business adopted by employees and stockholders

Q2- How many of the eight characteristics of an ideal vision statement are present in Harley Davidson vision statement?

 

Yes/No

Characteristics

Vision statement

statement of future aspirations

No

Briefness - brief ...