Research Proposal

Research Proposal

Introduction

This research proposal is for the research that will be conducted on the topic of University student perception on counterfeit luxury handbag, why do consumer buy counterfeit luxury handbag. Does the university student agree or not agree to buying counterfeit products. The literature review, methodology and problems are given below.

Literature Review

Counterfeiting is a serious problem that many of the industries are facing these days. Many industries have started getting affected because of the counterfeiting of their products. Counterfeiting means a copy of original products which can be confused with and referred to as original products with trademarks. Such products are made with the aim to be similar to the original products so that they may be mistaken for the original ones and are purchased by the consumer. (Furnham & Valgeirsson, 2007) stated that trademark or competition rules are violated in such cases. Often there is also piracy violation of copyrights, industrial designs, utility models, patents and other rights of intellectual property and intellectual property rights associated. Product counterfeiting is common and is forged in all areas: software, watches, clothing, medicines, car parts and even complete vehicles. It is also common in spare parts for machinery and capital goods, even aircrafts are copied. There are four types of copies:

The slavish forgery attempts to copy the original exactly. The packaging and the brand name are often the same. For cosmetic or pharmaceutical products, the ingredients are possibly identical. Plagiarism produces slightly modified brand names, such as anagrams as McDnoald's or visually similar as SQNY.

According to (Wee, Ta & Cheok, 1995), in classic fakes an identical packaging and the manufacturer's name is used. The ingredients, the materials used and / or the processing, however, are usually (but not necessarily) inferior and sometimes harmful or not available. "Bootleg "copy and Black are colloquial names for illegal copies of copyrighted material. The names usually refer to items in the media industry, which means copying a copyright material. It affects virtually all sectors of the automotive and apparel over the music, as well as, the pharmaceutical industry. In a gray zone between legality and illegality are present manufacturers who are selling products copied by other manufacturers under their own brand names. Often it is debatable whether it is counterfeiting or not. Especially in the area of products whose value lies significantly in the aesthetic value, which is widely used, such as clothing and bags. If the shape of these products or utility model protection is protected, there are usually no legal objections; otherwise - in stock form of design protection - manufacturers often try to circumvent legal recourse through minor changes of form (Wee, Ta & Cheok, 1995). Basically legal ones are generic, which resemble an original. If the similarity is too large, then the generic product is also plagiarized. A large portion of plagiarism comes from many years of the People's Republic of China and Thailand.

In the era of confrontation was a strict export regime especially for technical goods in countries of ...