RESEARCH PROPOSAL FOR MARTY'S CAFÉ

Research Proposal for Marty's Café

Research Proposal for Marty's Café

Introduction

Cafés produce a great value business these days. These values are understood by many people that compel them to establish a small café business for a considerable revenue generation. Marty's Café is similarly a small café business owned by a person with not more than a few staff employees. It is situated in Truckee, CA. The prices for meals are moderate and allow conventional features such as street parking, reservations, outdoor seating arrangements, and waiter services. The main challenge faced by cafés these days like any business is the expansion. This is usually done by vertical and horizontal expansion with significant amount of investments and promotional campaigns (Coase, 1972). Therefore, Marty's Café faces the same issues and barriers to various opportunities.

The owner of Marty's Café is sole proprietor of the business. This legally binds him to enjoy his share of profits and expenses. The owner also bears the responsibilities of his business. Thus, the right to investment and expansion lies to him. It should bear in mind that in the commercial world that often reflect its highly competitive environment (Collis, 1995). The management should be aware that Marty's Cafe is worth the expense due to its high growth potential and success. It holds the credibility and favorable circumstances in the current market where competition among the coffee shops is significantly vibrant.

Discussion

The management should be accountable and bear in mind that in the commercial world that often reflect its highly competitive environment. It should also be aware that Marty's Cafe is worth the expense due to its high growth potential and success. It holds the credibility and favorable circumstances in the current market where competition among the coffee shops is significantly vibrant. It does not has a widespread reach to customers, therefore, only local customers visit and enjoy the café for coffee, snacks, and other related goodies. Thus, this research proposal focuses on expanding the business to new levels and geographic horizons. This expansion should not merely base on the geographic regions and territories but also on the customer base (Chrisman, 2003). The café should concentrate attracting new customers and retain the existing customers by implementing relevant business strategies.

Market Research Objective

Market research objectives define the purpose of the research stating the reasons of the research. The objectives set the goals to achieve with the help of research proposal. These objectives should be specific, measurable, accurate, realistic, and time-bound. Marty's Café beholds a reason for market research in case of its expansion. Market consulting agencies often uses market intelligence systems to locate the opportunity for their business in the market (Coase, 1972). Linked to the strategic objectives of the business enterprise side, and may consist of actions such as market share and reputation.

The objective of the research is to compel the management that investing into Marty's Café business for expansion is worth expense. The main component of market research entails environmental scanning allows the company to study ...