RHETORICAL ANALYSIS

Rhetorical Analysis of an Artifact Based on Deforestation



Rhetorical Analysis of an Artifact Based on Deforestation

Introduction

One of the most notable processes by which humankind has affected the Earth's surface is via the conversion of forested land for agriculture, logging, and urbanization, that is, deforestation. In the latter decades of the 20th century, deforestation had accelerated and come to be almost totally concentrated in the tropics, almost wholly within developing countries. This paper presents rhetorical analysis of artifacts based on the concept of deforestation. Main objective of the paper is to present an analysis of artifacts, which highlights the challenges of deforestation to the society.

Rhetorical Situation

Artifact that has been analyzed in this paper present a diversifying viewpoint on the issue of deforestation. Rhetorical situation of deforestation is an emerging and serious concern for the society. Main artifact analysis is supported by the presentation of three other artifacts as supporting evidence. Majority of people does not even recognize the sensitivity and significance of the issue in terms of its impact on the environment and society. Before beginning the rhetorical analysis, it is essential to layout the causes, which directed the need for persuasion in artifacts.

Deforestation is the complete removal or logging of trees in forested areas. It constitutes a serious threat to human civilization and forest ecosystems. Tropical forests typically maintain the structure and function of the Earth system and deliver services from biogeochemical cycling to biotic diversity (Laurance, 2006). Over the past several decades, the world-wide population growth has resulted in an increased demand for goods and services derived from the timber industry, agriculture and livestock sectors - all of which are primary causes of deforestation (Geist et al., 2002). The cutting down and burning of trees can lead to a loss of biodiversity and soil degradation due to the direct exposure to the sun, the air and the rain, with the soil then losing its fertile condition and becoming more prone to floods and droughts.

Deforestation contributes to global warming and is one of the major causes of the greenhouse effect. Deforestation reduces the content of water in the soil, as well as in the atmosphere. Furthermore, soil cohesion reduces, so that erosion, flooding, and landslides may occur (Williams, 2003). Deforestation has also, if not most importantly, resulted in reduced biodiversity.

Rhetorical Analysis

Artifact developed by the WWF has been analyzed in this rhetoric paper to envisage the emphasis on the behind prospects of presentation. This paper acts as a non-verbal communication style that clearly defines the objective of presentation, and highlights the impact in different aspects. Three other images have been used as supporting evidence related to the concept of deforestation.

Introduction to Presenter/Author and Intention

The image that has been included as the main artifact in the text is presented by the World Wildlife Federation, commonly known as WWF. WWF is a known organization for the protection of wildlife and the environment. WWF is actively engaged in conveying the message to the general public across all parts of the ...