Role of marketing managers and marketing in the development of the organizations

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ACKNOWLEDGEMENT

I would like to take this chance for thanking my research facilitator, friends & family for support they provided & their belief in me as well as guidance they provided without which I would have never been able to do this research.

DECLARATION

I, (Your name), would like to declare that all contents included in this thesis/dissertation stand for my individual work without any aid, & this thesis/dissertation has not been submitted for any examination at academic as well as professional level previously. It is also representing my very own views & not essentially which are associated with university.

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TABLE OF CONTENT

ACKNOWLEDGEMENTii

DECLARATIONiii

CHAPTER 1: INTRODUCTION1

Background1

Statement of the problem1

Rationale1

Conceptual framework2

Research questions2

CHAPTER 2: LITERATURE REVIEW3

One to One Marketing is the era of the Customer3

Implementing strategies4

Organization performance6

CHAPTER 3: METHODOLOGY7

Research Design7

Literature Search7

Confidentiality8

Validity8

CHAPTER 4: ANTICIPATED RESULTS10

REFERENCES13

MBA DISSERTATION MODULE

PROJECT PROPOSAL

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Project Background:

Several previous studies have explored various antecedents of the "ethical" decisions of the marketing strategy and processes. One study found that companies often do not follow normative models of marketing strategy decisions. This analysis showed that marketing decisions are not based on the quality of the brand, the market growth rate, size, market concentration, or the familiarity of the enterprise market. (Jasinski 2004, 27)

Subsequent research has found that the organizational structure and culture is the background to the marketing strategy. Support has also been found in the history of the project as the marketing strategy. Since the main purpose of the company ("Trade Mission") is a corporate identity (corporate identity, CI) to derive descriptive attributes determined by the way, the company offers, in principle. (Dodd 2006, 13)

The first thing a marketer is has to do is to segment the market in order to identify and prepare profiles of different groups of buyers who prefer or require different combinations of products and marketing. Market segments can be identified by examining demographic, psychographic and behavioral characteristics of buyers. The company decides which segments present the best opportunity: those whose needs can best serve the company (Jasinski 2004, 27).

For each selected target market, the company develops a market offering. The offer is positioned in the minds of target buyers as something that provides certain core benefits. Economists describe the market as a set of buyers and sellers to transact a particular product or product class (Dodd 2006, 13).

Regarding the implementation of the marketing strategies, there is no standard method. In view of the control areas of strategic organization consisting of business, however, provides guidance based on strategic business strategic business units. Companies often overlook the importance of corporate culture and human elements in the implementation of marketing strategies (Brocker 2007, 29). Strategies are not only political documents of the junta, but his philosophy to all affected members of an organization are understood and internalized. Companies will become a new environment. The scenario has certainly changed, and now we think of an environment defined by individual ...