Segmentation

FTD.com - Segmentation

The first impression of FTD.com forms by colorful bouquet of flowers made differently made for several occasions. This shows different segments of the markets they are targeting. The homepage of the website says “Warmest Birthday Wishes”, “Color your day”, “Color your school spirit” and “Flower Jewels”. These lines refer to occasion segmentations because they relate their product to specific time or occasion. In addition, the website also features a drop down button and sidebar options that accentuate different holidays and occasions. They have customized gifts made for each occasions such as teddy bears, flowers designed especially for the occasion, ...