SOCIAL MEDIA PLANNING CYCLE

Social Media Planning Cycle of Coca Cola Company

Social Media Planning Cycle of Coca Cola Company

Introduction

A few years back, many companies around the world occasionally used community sites like You Tube for marketing purposes of products and services. However, with the advent of social networking sites like Facebook and Twitter, many brands and companies shifted their attention towards using these sites for promoting their brand image and products and communicating with their customers around the globe. Since then, Social Media Marketing holds a significant place in current marketing trends and patterns. Seven procedural steps are to be ...