Stakeholders of Window and Glass Installation Company

Stakeholders of Window and Glass Installation Company

Introduction

It is a common observation that till the last decade or so, companies would only give special consideration and attention to their shareholders only as their most important stakeholders. However, the new field commonly known as CSR or corporate social responsibility has encouraged companies all over the world to acknowledge the role of other stakeholders as well. Therefore, companies today take into consideration the interest of all the stakeholders during the decision-making processes instead of preferring the interest of the shareholders only and hence improve their social performance. The Clear Glass Design is one of such companies that fulfill its social and corporate responsibilities thereby offering great consideration to all of its stakeholders.

Discussion

Clear Image Glass company offers its services to various cities in USA. Along with a top notch installation process, the company offers a wide range of glass and window products. These include selling and installing wood, vinyl and aluminum Windows in addition to the insulated Glass and Table Top Glass. Although, the company is medium sized that makes it difficult to accommodate all of its stake holders. However, with over fifteen years of experience, the Clear Image Glass company has taken care of its primary and secondary stakeholders where each has a particular role to play and whose welfare and benefits remain one of the most prime concern for the company.

Roles and Relationships of Primary and Secondary Stakeholder Groups

As a medium sized company, its primary stakeholders include stockholders, suppliers, creditors, customers, and employees. These stakeholders provide a two way exchange or unique transaction. The suppliers of the company enjoys significant attention and provides the raw material used in the production of the company's products i.e. glass and windows. The rights of the creditors are protected under a contract and are backed by collateral. These individuals holds the bonds that the company issues (Murillo-Luna, Garcés-Ayerbe & Rivera-Torres, 2008). The company has a healthy relationship with its stockholders where the stockholders invest reasonably in the firm where the firm has always paid a satisfactory ROI (Return on Investments) to its stockholders.

However, it must be noted that the two most important stakeholders for a medium size company such as Clear Image Glass are its customers and employees. The company offers high quality and high value products and services and a great customer care where the customers play a vital part in maintaining a decent number of sales. If there is any entity more important for Clear Image Glass company are the employees. The cost of a leaving employee who moves on followed is followed by the loss of knowledge and experience that walks out. The resignation of an already well trained and talented employee is perceived as a large proportion of employee force leaving in the form of a single worker and hence can be considered as a substantial problem for the company (Jenkins, 2009).

The company basically have two secondary ...