Strategic Information Analysis Report

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Table of Contents

Introduction3

Discussion3

Strategic Information Needs of Gucci3

Strategic Information Systems and E-Business Planning Activities within Gucci6

Gucci's Knowledge Management and Customer Relationship Management9

Success Background of GUCCI11

Conclusion15

References16

Strategic Information Analysis Report

Introduction

Globalization drastically increases the competition across the world. This massive competitive increases the need for real-time information for each and every business or to operate successfully and competitively. This report analyzes the world's renowned company Gucci, which is an Italian company that values craftsmanship and quality.

The objectives of this report are:

To examine the strategic information needs of Gucci

To evaluate strategic information systems and e-business planning activities within GUCCI

To review GUCCI's knowledge management and customer relationship management activities, and

To assess Gucci's success background in relation to its strategic information system

Discussion

Strategic Information Needs of Gucci

Nowadays, businesses and stakeholders are more aggregation of information and interested in trends, as well as emphasized on a combination of both. Gucci is not an exception; even the company's website is considered to be a benchmark e-commerce site in the industry. This is to enhance the new functionalities and a new design, as well as is among the first digital flagship store. Information aggregation permits considering the information regarding the performance from the “top to bottom” and consent the ability to intervene into problems occurred in the organization. In order to facilitate with the KPIs - key performance indicators and with the strategic decision making are laid down in assessing the current business state and in prescribing a strategy.

Gucci has a dynamic need of information because of diversified and broad product portfolio that call for information for short range planning, long range planning, meet governmental requirements and day to day operations. Gucci operates in a rapidly changing consumer market, and where competition is very high. Firstly, the organization need strategic information to understand what strategy means in the industry. Executives need to think strategically while making decisions in a particular context of the industry. This is a continuous and ongoing process that necessitates studying, understanding and internalizing the laws, psychology and economics of the industry. Hence, the context may direct them frequently (Croteau & Li, 2003, pp.21-34).

The growth strategy of Gucci emphasizes on three key areas of action, includes to exploit new opportunities in watches, ready-to-wear and jewellery; maintaining the strong momentum in shoes and leather goods; and capitalizing on its state-of-the-art positioning in quality of product, innovation and fashion. In order to carry out this strategy, Gucci has to meet the strategic information regarding competitors' product, moves and strategies; customer preferences, needs and wants; and technological innovation take place within the industry. Such information is needed to cope up with the future demands of the market, as well as to expand new consumer market (Wang & Lo, 2004, pp.1-2).

The intense competition in the luxury goods industry; for instance, the competition comes from Louis Vuitton & Prada in the mass market and Hermes & Chanel in the niche market. Both the brands make the industry highly competitive by providing ...