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SWOT ANALYSISStrength Weakness Opportunities and Threats.

Introduction

Netflix

Netflix is the American company; it is a provider of technologies for working with streaming media. Netflix was founded in 1997, and stationed in Los Gatos (Calif). The company was originally set up advanced Internet portal, but at first engaged in renting movies on DVD -ROM, using the business model of DVD by mail (Eng.) exclusively in the U.S. (this business is the company develops so-far). And only in 1999 began to create an Internet Service Video on Demand, gradually developing the business of digital rental video movies to the Internet, using the technology of streaming media.

SWOT Analysis

SWOT analysis is a method of strategic planning is used to estimate the factors and phenomena that affect the project or undertaking. All the factors are divided into four categories: strengths, weaknesses, opportunities, and threats. The method includes defining project goals and identifying the internal and external factors that contribute to achieving it or complicate it.

Discussion

Straights

Strengths of Netflix are discussed in the following

Competitive advantage: Netflix have a competitive advantage and they also have the ability to offer low price product. There are no late fees to late customers. Competitive advantage is very high for the Netflix, and they are market leaders.

No due date: There is no due date, whenever you want to get the product you can have it and there is no due date of return the product back to the company. You can have the product without due date. Free shipping: Netflix is giving large selection of their products and its free shipping opportunity to their customers. Customers are very happy with their free shipping.

Fastest delivery: They are doing very fast delivery of the products within a day to the customers when order is a place by the customer. High customer satisfaction: They have high customer satisfaction and their customers are very happy to use their products. Customer satisfaction is very necessary to bring your product in a high level. If your customers are satisfied with your product then it would be the strength for the company.

Physical assets: They have physical assets like transportation network, warehouse network, and communication network. This is also the strength of the company.

Skilful and experienced employee: Skilful and experiences employee is very important for any company, Netflix has very skilful and experienced employees in every area of field. This is also strength for the company. Flexibility: As a web-based interface, they give comparatively low cost of operating and flexibility of download every type of movie.

User experience: Netflix is delivering DVDs straight to the customer's door step. They don't need to go to the shop to buy the product. This is the major convenience for the customer. Customers always have a new movie ready to watch. That's the great experience to generate loyal customers.

Streaming capability: Netflix is also giving streaming capability of having monthly plan costing around $9. Streaming capability is also available to the customer's electronic devices and new features for their TVs.

Competitive ...