TECHNOLOGY

Multimedia and Design

Multimedia and Design

Introduction

A formal vice-President of Apple and the co-founder of Nielsen Norman Groups, Don Norman is considered as the most influential designer as the world has ever seen. He is talk about the simplicity and complexity and describe that the people who are more conscious with technology are not commonly focused their selves towards the simplicity. His major focus of discussion is between the system designing and product designing by using the example of ITunes, and I pod of Apple, Mini Cooper from BMW's and the Kindle from Amazon. According to him the product that have the lager system are typically become successful. Norman is also making his focus between the differences among a nudge and the forcing function (Norman, 2011). He also makes his views about how the complication of rules might become the weaker security and sociable design in proper spacing over internet. This objective of this paper is to explore the importance of experience and emotions, usage of most effective the tool kit in the future and determine the role of media in this case.

Discussion

In today's time, the technology is become quite simpler, but the problem is that people are not much really appreciating the backward technology. The simple tool that technologies offer is not making its reach up to enviable task. This world is enters in the precarious situation because tools that we use are require to match that particular complexity (Alchian et.al, 1972). According to Norman, the complexity in our technology must mirror the richness and complexity of people lives (Norman, 2011. The iniquitous design is actually the real problem increased of product complexity. The acclaimed design is considered to be the only reason that creates the problem in our lives and makes it considerably complicated to of it. Product good design is can taming the complexity and make consumer life much easy (Rodgers & Milton, 2011). Norman is become quite harsh when he gives us the lesson of defective product design. The most simple good like switch button, pepper shakers and the doors are also become the entrance in the race of complexity that requires hard assumption for usage them. To reduce the complexity, the Norman says designers of the product should require to taming the complexity for better usage (Norman, 2011. People are also requires to play therein part in this case, they have to take their maximum time to learn the new skills by making practices of the product usage.

The Importance of Experiences and Emotions

This is the fact that users are quite afraid of using the complexity in the product that they are used (Clark, 1985). The reason is that it becomes quite late to make simplified the product. For example, when the customer is travelled in the train and tries to send a pertinent email from mobile, then user is not easily change the user interface. At the air line desk, they are not changing their programs of customer services; the result is become in the ...