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“The BlackBerry as Black Sheep” by Nicole Perlroth

Introduction

This article highlights the growing trend of owning a 'fashionable' phone in today's society. It specifically talks about how 'Blackberry,” once a much envied and celebrated phone has become the “Black Sheep” in the consumer and technology market, especially with the advent of Android phones and Apple iPhones (Pelroth, 2012). The author uses a primary method of research, interviewing many 'regular' people who are still using their Blackberry phones, who all are of the opinion that using this RIM technology has now become 'embarrassing.' However, there are some individuals ...