The Case of the New Apple Inc

The Case of the New Apple Inc

Introduction

Apple Inc, one of the leading and renowned brands of technology was in safe hands with Steve Jobs as its chief executive officer. Since the death of Steve Jobs, Apple's brand seems to be in jeopardy. For Apple to prevent itself from going down, it needs to synthesize the generic strategies and segmentation strategies that can be implemented within the company. To know what is expected from them in the future and if their current trajectory will continue depends on the strategies discussed earlier.

Discussion

Schiller, the senior vice president ...