“The Cultural Dimension of Globalization” in relation to Otmazgin “Japanese Popular Culture in East and Southeast Asia”

During the last two decades, the concept of global imaginary has become very much common, indicating towards the rise of global media. Approximately two third of the industry of communication is dominated by eight media giants, demonstrating the effects of globalization. Particularly, TV has become a giant passage to transfer global gossips all over the world. It has been documented that in North American countries average citizen spend about 7 hours every day watching TV. However, the amount of advertisement has also been increased with ...