The Global Mobile Virtual Network Operator (MVNO) Environment

Introduction3

Types of MVNOs3

Classic Service Provider (reseller of the GSM operator offers)3

Enhanced Service Provider (ESP) (Hybrid MVNO)4

Full MVNO4

The Value-chain & Value Net4

The Value Chain4

The Value Net5

Roles of a Player6

Types of Value6

Service Personalization in MVNO6

Service Centric Business Model7

The Players8

Mobile Solutions8

Characteristics of an MVNO9

A typical MVNO Business Model9

Justification for the Success and Efficacy of MVNO10

Major Success Factors of MVNOs11

The Global Mobile Virtual Network Operator (MVNO) Environment

Introduction

The mobile virtual network operators (MVNOs) are not integrated and they do not have any radio access to their networks. Still they are able to offer complete mobile services to their customers in the market. In these MVNOs either the hosting operator rents the radio access or the services of the radio access are completed using the transport network or switching network infrastructure. The mobile services that are technically operated by the host operators are resold by the MVNOs. Shortage of spectrum has limited the number of legally licensed mobile operators with compete infrastructure. The increase in the number of the customers made it clear that this limited number should be increased to cope with competitive market. However, National Regulatory Authorities (NRA) considers the emerging MVNO as a quick means to access mobile market. MNVO are surely there to increase the mobile market competition and help in increasing the economic welfare. Besides this, spectrum trading is also an option to be considered to increase the competition in the wireless domain. Yet the efficiency of the MVNO cannot be denied to crush the vertical integration of the MNOs. The MVNO stills stands rooted between the mobile network operators and the customers.

It is also a perception that the payback period of the vertical integration of MNO is efficient. This allows taking more financial and commercial risks. MNVOs also seek help from trusted third party for their service improvement. The growth in wireless technologies and the appearance of IMS and UMA will require fresh players to go active on the face of multiple, networks. The MVNOs will actually become flawless in their services on others ground assets. These MVNOs will finally become innovation driven. This situation is giving rise to oligopoly which in return demanding that every mobile operator be given fixed monetary profits and guaranteed income. Guaranteed income is based on the costs of the network and restricted number of players as well as revenues and assets. This trend can be disrupted using MVNO because of the simple reason that an MVNO does not own a any private network.

Types of MVNOs

Classic Service Provider (reseller of the GSM operator offers)

Resellers resell subscription to customers. Mostly resellers relying on the MNOs for all sorts of customer care, billing, and service provision. Nevertheless, the end users would be capable of making a demarcation amid the resellers, different types of MNOs and MVNOs being resellers are directly associated to the customers. The MVNOs that operate as resellers require ASP license for sure.

Enhance resellers resell the services that are provided by the ...