The Impact of Black Friday

The Impact of Black Friday

Introduction

This essay will discuss the impact of Black Friday on E-Commerce. Black Friday is one of the most important events for e-commerce in the United States. In a short period of 24 hours, it is a day in which the largest e-commerce sites offer very large discounts on their product offering. This year, Black Friday has reached a new record, generating over a billion dollars in online sales. According to a report released by IBM Benchmark Digital Analytics, this corresponds to an increase of 20.7% compared to last year. Black Friday had generated ...