The Impact of Organizational Culture in the Employee Motivation Strategy

By

Background of the Research Study1

Background of the Industry1

Three Major Retail Stores in UK2

Tesco2

Sainsbury2

ASDA3

Research Aim and Objectives3

Research Questions3

Significance of the Research Study4

Organization Culture4

Weak Organizational Culture5

Strong Organizational Culture5

Motivation6

Types of Motivation6

Intrinsic Motivation7

Extrinsic Motivation8

Organization Culture and Motivation8

Impact of Organization Culture on Employee Performance and Commitment9

Methodology10

Research Design10

Research Philosophy11

Research Approach11

Data Collection12

Data Analysis Technique12

Research Participants13

Time Line of the Research Study13

Resources14

REFERENCES15

The Impact of Organizational Culture in the Employee Motivation Strategy

Background of the Research Study

It has become increasingly important for organization in times of fierce competition and emerging crises to achieve their goals in order to survive. The organizational goals are more likely to be achieved when understanding the impact of organizational culture in employee motivation. Carrillo and Gromb (1999) suggested the organization culture has a significant impact on the overall organization performance to the point that the business failure and success have been attributed partially to corporate culture (p.1028). Hofstede (2001) reflected that organizational culture is that of relationships, beliefs, work styles and values that distinguish one organization from the other (n.d). The biggest dilemma still exists with motivating employees essential for the overall organization success and prosperity. No single or universal method for motivating an individual in the organization has yet been identified. Over time methods have changed depending on the situation and surrounding circumstances. It has always been a crucial responsibility for the management and managers to locate motivational factors for appropriate corporate culture essential for organization success and survival. For any organization aspiring to succeed motivating employees is essential. For this purpose this dissertation has been designed to understand the impact of organizational culture on employee motivation strategy.

Background of the Industry

One of the most important parts of the UK economy is the retail sector contributing immensely to the country's GDP eventually intensify the economic system of UK. The retail sector of UK covers all businesses that sell from large chains and departmental stores goods to the public through virtual and independent stores. The retail sector of UK has improved and developed in the last few years making it Britain's largest private sector. Hence, UK retail industry is the significant contributor to the UK economy. The industry that has been selected in this research study is the 'Retail Industry' of UK.

Three Major Retail Stores in UK

The three major retail stores that will be employed in this research study are Tesco, Sainsbury and ASDA. The three retail stores are selected to acquire the quantitative and qualitative findings essential for the research study. The employees of Tesco, Sainsbury and ASDA will be approach for survey questionnaire while managers of the three most significant retail stores will be contacted for interviews.

Tesco

In the world Tesco is one of the biggest food retailers functioning over 3,200 stores across boundaries and languages. In the past Tesco initiated as a small retail store which expanded over time and now Tesco have established additional branches and is one of the biggest retailer. Tesco aims to provide inclusive offers to its top, ...