The Marketing Mix: Distribution Channels

The Marketing Mix: Distribution Channels

Distribution, Location, & Timing

McDonalds is a global brand that everyone is aware of and knows about the brand. It is important for the management to make sure that the product is distributed in a manner which will help the people in ensuring that it is available for every person. McDonalds will make sure that the outlets have all the products and that whatever customer demands is present in the outlet. Being a global brand, it will be important for the company to ensure that its presence is known by the customers, and that they are able to get the same taste and quality wherever they travel (www.forbes.com). It is essential for the people to understand that the company is present internationally, thus it will be difficult for the company to improve its services in only some parts of the world.

It is important for the company to make sure that the business works in as a choice of method is determining sales in determining the direction of marketing policy. Place can be carried out by the company itself, and with the involvement of resellers (George & Jones, 2005, pp. 44-59). These include wholesalers and retailers, distributors, brokers, dealers, various agents, etc.

In order to correctly plan the company's profitability in the short and medium term, it is necessary to have recourse to operational marketing. This is a fairly effective tool, based on the thought-out marketing strategy, based on measurements, market data, and converting them into accurate information.

It is also essential for the company to make sure that the issues related to the availability of the products and services should be solved by the management of the company. The outlets of the company are located in many places of the world and this shows the global ...