The role of Marketing





The role of marketing

Introduction

Business has only two functions - marketing and innovation.

Milan Kundera

The world today has become increasingly competitive. The pressure on the businesses these days is to create an environment, where their product or service, is distinguishable form others to the extent that they have a commanding share of the market. It is at this pint that the appropriate function of marketing comes into play. The earlier concept of marketing has changed drastically in the present day and age of social mediums such as; facebook, twitter and YouTube. At the present stage, any marketer ...