THE VIRGIN GROUP

The Virgin Group and its Partners

Introduction1

The Virgin Group Partnership Criteria2

Major Businesses with partnerships3

Virgin Groups' expansion and its partnerships with other companies provided a major capital to the partners3

The Partnership with Strauss Water for Healthy Water and Benefits to Consumers3

The Partnership with Agro-fuel and Energy Benefits to Consumers5

Partnership with Stagecoach Group plc and Traveling Benefits for Consumers7

References11

The Virgin Group and its Partners

Introduction

The Virgin group is known to be one of the largest private businesses of UK. The Group has been involved in several partnerships since 2006 when it started 63 types of diverse businesses that included airlines, trains, music stores, health clubs, and many more. The founder of Virgin Group was Richard Branson who always encouraged partnerships to access a larger population of customers by attaining value amongst them. The Virgin Group associated with several partners to take this objective of their founder a step forward. There are numerous advantages that the Virgin Group gained from these partnerships in various businesses the most prominent partners includes NTL Cable Company, Victory Corporation, Strauss Water, Agro-fuel, and Stagecoach Group.

The diversity of commercial interests Virgin Group is often questioned, but Branson also insists the core approach and values are consistently the same and their objects to work with other companies is to benefit customers in short and long term. Whenever the company chooses to represent any new idea to enter into a new business it encourages partnerships with the existing companies in that business. The Virgin Group researches thoroughly the true benefits of partnership with the prominent names of that business before entering into a new market. Then, decides whether the company would be able to offer its customer a product or service that may extend the Virgin Brand, give value to its name, and maintain the reputation of the company to keep it static in the market.

The Virgin Group has been investing with the leading, recognized and most respectable international groups and brands of the world. Richard Branson conceived Virgin for growing as successful company a long way in various sectors that ranging from financial services, mobile telephony, transport, music, leisure, and health. This purpose made Virgin to initiate partnerships with the leading brands of the industries and Virgin successfully created up to 400 brands all over the world and employs across 30 countries.

Most of the Virgin's projects and partnerships are also the initiative of Virgin Green Fund that invests for capital growth for the renewable resource and energy market sectors in Europe and North America. Such as the bio-fuel project was based on the purpose of offering better solutions for energy together with the partnership to Agrofuel. Agro-fuel and VGF together deployed for the capital growth in equipment, product, and commercial success for the Brand and service for providing the consumer with low cost fuel. The two companies operated strongly on their fundamentals in the core energy sectors and geographies. VGF seeks to help management teams increase the value of growth businesses by utilizing its equity, experience ...