To what extent has PR played an important role in establishing and supporting the LVMH brand in India?

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ACKNOWLEDGEMENT

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DECLARATION

I, [name of the author], hereby declare the best of my knowledge, the entire contents of this thesis represent my real job, and that such a thesis was submitted prior to any academic research or other qualifications. In addition, he represents his own personal opinions and do not have anything to do with them at university.

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TABLE OF CONTENTS

ACKNOWLEDGEMENTII

DECLARATIONIII

CHAPTER 04: DATA ANALYSIS1

Analysis and Interpretation of data1

Research Limitations2

PR initiatives and societal approach2

The complexity of luxury brands in the Market3

Secrets of Management4

Public relations5

CHAPTER 05: CONCLUSION6

The organization of public relations in the Luxury industry in India (LVMH)7

Media Prominence8

Celebrity culture9

Important Role of Public Relations in Establishing and Supporting LVMH in India9

REFERENCES11

CHAPTER 04: DATA ANALYSIS

The study is important to understand to what extent PR has played an important role in establishing and supporting the LVMH brand in India. This section compiles and discusses the findings and analysis the data that the research had compiled. This chapter aims and giving meaning and adjusting what is meant to be researched by providing information that can help readers come to a better understanding on the topic.

Analysis and Interpretation of data

Once data was gathered the research process turns logically to analysis, which amounts to search for meaning in the data. This interpretation and translation of data into meaning and information involves several queries and many steps. Analysis and interpretation may take from many days to many months. The researchers must determine the perfect analysis whether their work is valid externally or internally. Data analysis techniques vary in their ability to detect differences in the data (Thayie, 2005). According to Kirsch (1992) analysis is a methodology and a data gathering process for those researchers who want to understand in detail the essence of a problem and seek a solution for the same. Text analysis is useful for researchers working in cultural studies, media studies, in mass communication and perhaps in sociology and philosophy. Travers (2001) says that content analysis is the generic name for text analysis that involves comparing, contrasting and categorizing a corpus of data. It is also the process of organizing and integrating narrative qualitative information according to themes and concepts. It is a procedure for analyzing written or verbal communication in a systematic and objective fashion. The researcher has adopted the same method in the study. The researcher has collected data related to Louis Vuitton from several secondary sources and analyzed the same.

Research Limitations

This study is conducted exclusively based on secondary data.

This study is conducted particularly with reference to LVHM

The findings of the study are limited to LVMH alone; however, all the luxury brand marketers can ...