TOURISM

Managing Strategy, European Tour Operators

[Institute's Name]Managing Strategy, European Tour Operators

Introduction

In modern world, the mankind seeks to be facilitated in every possible manner and every possible domain, let it be even leisure. Catering to this augmented and developed need of mankind, numerous aspects have taken place in the modern corporate arena, which are seeking to not only address to this aspect, but also turn it into a profitable and lucrative business. That is the reason that over time this aspect of leisure has taken a shape of an entire, fully developed and lucrative industry. A prime and major component of this industry is the tourist industry, which is even believed to be the source revenue generator for the respective countries of Europe.

Tourist Industry In Europe

There is a common conjecture that prevails among the common minds, that the European tour industry is an amalgamative configuration of the tourist industries of the European nations. However, little do these common minds know, that the European tour industry is not a collective identity, given to the segregated operative tourist sector in separate states of Europe; in fact, it is a unified entity, working and operating for the progress and flourishing of the tourism in entire Europe.

As mentioned in the introductory section, tourism is believed to be, and over time has even proven to be the most imperative and rather pivotal sector of the entire European economy. Now a pertinent question is bound to occur in the naïve yet cognitive mind, fighting its way through the core assimilation of the basic specifications and components of this industry, as a whole. Henceforth, rendering basic information to the naïve mind, it can be eloquently articulated that the European industry, constitutes of a wide array of destinations and products, as well as numerous stake holders that are involved and related to the prosperity and progress of this industry. Interestingly, the stake holders that are involved or are related to this industry are both private and public, and the domains of the pertinent competence are also believed to be rather decentralized, usually spread over the vast vicinity of local and regional points (Mullen, 2009, p. 468).

Specifications And Competitiveness Of This Industry

Moreover, with respect to this industry it can be stated that more than 5 % of GDP of Europe is generated via this industry. Not only does it cater to the labor force of almost 5.2 % of entire Europe, but it also involves over 1.8 million enterprises. Interestingly, over time numerous steps have been taken by the respective authorities to not only increase the relative awareness of the tourist destinations in Europe, for the tourists other than the European themselves, but considerable endeavors are being rendered to actually not only enhance the facilities, but also increase the number of destinations in the list of the European tourist spots. Talking about the increased competitiveness of this industry, the increased and better facilitated destinations and tourist spots have played a pivotal role in increasing the competitiveness within ...