TOYOTA

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TOYOTA

Introduction

Toyota Motor Corporation (TMC) or more commonly known as Toyota is one of the most widely recognized Car manufacturer in the world. Today, Toyota is considered as one of the top car manufacturers that are able to beat its closest rivals in which mainly General Motors is top of the list. The competition is based over the sales and production of both organizations. Toyota currently has its main market in United States of America and Japan however, the company exerts the same influence in the other markets as well as well as holding a great part of market share (Liker, 2004).

Discussion

Core Offerings of Toyota

The main idea of any marketing strategy is to be able to divide the basic needs of the market into smaller groups. Toyota came up with different types of models in order to meet the requirements of the customers. These models include Hilux, Camry, Corolla, Fortuner and Inova as a starter. The different types of models have the goal to gain the customers that have different types of incomes. One of these segments that the organization focuses to attract is the middle and high income customers. Toyota gives the customers a product range from which they can choose from. Considering the Camry and Fortuner that is focused for the high income customers and the Avanza and Vios are within the middle class range. Apart from the income, Toyota also focuses to target the customers that live a luxurious lifestyle. Among this is the Lexus that is considered as a division of the luxury cars. This model is able to set itself apart from the competitors that are also offering different types of luxury cars (Benders, 2004). The models of Lexus are able to compete with the classic models of BMW and Mercedes Benz through which the customers of Toyota can feel more luxurious at a low cost. Through provide an affordable rate of the luxurious car Toyota also tries to help the customers gain their luxurious cars at a low price in order to make the customers realize that the dream of having a luxurious car is achieved by them.

Furthermore the second segment of Toyota is the geographical needs of any region. Due to this Toyota has also put in live several 4x4 cars in order to meet the geographical needs of the customers living in different types of regions from dust to sand to snow. They vehicles in this category are the Rush, Hilux and Fortuner. These 4x4 vehicles work very efficiently in the rough and tough terrains prove to be very durable in the worst conditions therefore it is able to satisfy the needs of the customers and at the same time capture the market share of that area(David, 2007).

The buying decision process can also be studies in this matter of the customers and the consumers of the products of Toyota. The buying decision process is a step through which the buyers are able to experience what type of product and services ...